Mercedes - Benz Fashion Week Berlin S/S 2016

This July, 17th Mercedes - Benz Fashion Week for the season S/S 2016, took place in Berlin again. The focus of this season was on fashion and sustainability. Because of that, french fashion editor and stylist Carlyne Cerf de Dudzeele chose fashion model Doutzen Kroes, who also grew up in a household where sustainability was vey important, to starr in the new Mercedes - Benz Fashion Week Campaign. The campaign was made in the pop art style a la Andy Warhol, staged on stylized natural landscapes on the roof of the Mercedes-Benz GLC Plug-In Hybrid, which was supposed to represent sustainability in itself. Check it out!

Mercedes - Benz Fashion week welcomes established, but also newcomer designers. Lilly Ingenhoven was there for the first time this season, as well as Fyodor Golan, who we already know from the "Premium" Young Designers Week. We can find all kinds of looks on the Berlin Fashion Week this season, from modernistic and futuristic over rock ´n ´roll and boho chic to classical and feminine. Check out some of the looks from this season!